Kamis, 04 Februari 2010

Honda CR-Z

Honda CR-Z

actual production version (courtesy auto blog)

Honda is clearly in a slump, and we’ve certainly done our fair share to point it out: the lackluster Insight; ugly styling highlighted by uglier front grilles; a hybrid system that simply isn’t as advanced and effective as Toyota’s; a bloated Accord; no new direct injection engines; lots of muddling about future EVs; and a misplaced optimism about fuel cells. Honda (rightly) feels threatened by Hyundai and future competition from China. We’ve wondered openly if Hyundai has stolen Honda's engign mojo. Need I go on? This week only added to their (our) woes, with the ugly and underwhelming CR-Z. It’s time for a serious consideration as to what went wrong at Honda, and how to fix it. Honda; are you listening? (I suspect so)

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